Most of us believe that these days, digital marketing is the only way to get results. While this may be true for a specific target market, some of the best marketing ideas happen offline. Great marketing strategies are those that combine both online and offline ideas seamlessly, in one complete package.
If you haven’t been putting much effort into your offline marketing tactics, then it’s time that you give your business a boost with the following offline marketing ideas.
Inspiration has always been within your reach—you just need to know where to look.
1. Get creative with your business cards
Investing in well-made business cards is one of the most effective ways to get your business out there. Set your brand apart by choosing a unique design that reflects your brand values and creativity.
Always ensure that everyone who is anyone in your company has their own to give away, because you never know when they’ll need to share your business details with a prospective client.
As with all print design, weigh what you want against what it costs. There are plenty of cheap, templated business plan generators out there. But if you have something special in mind, or you want to have the opportunity to pick (and feel) a specific type of business card paper, you might want to look for a local designer and print shop.
Keep in mind that your business card is an extension of your brand, so it’s helpful if you’re consistent. Don’t use a different logo, font style, or colors than the ones you use on your website or on the rest of your (on and offline) marketing materials.
Quick tips to make your business cards stand out:
- Use colored cardboard instead of the usual white
- Change the orientation from landscape to portrait
- Here’s a guide to designing a great business card that will help
2. Make the most out of your printed marketing material
Another way to get your brand message out to your target market is to give away printed marketing material. Flyer printing may seem like an old tactic, but that doesn’t mean it doesn’t get results, especially if you’re heading to a trade show, or trying to gain some visibility in your local area.
Go the extra mile and innovate beyond the standard template. There are a lot of creative ways you can get your target market’s attention using flyers and pamphlets, so make sure yours are practical for reading, keeping, and saving.
Quick tips to make flyers and pamphlets worth keeping:
- Print out informative infographics and turn those into flyers
- Add discount coupons at the bottom of your flyers
- Make sure to include your contact information
3. Go big with billboards
Go for innovative design if you want your billboards to stand out. There’s so much you can do with outdoor advertising, especially if your billboards are located in high traffic areas.
It may seem like a big expense since billboard space doesn’t necessarily come cheap, but the exposure can be worth it. Make sure your call to action and contact information is printed clearly to make the most out of your small investment. Less is more when you need your message to be digestible in a single glance.
Quick tips to save money on billboards:
- Have your vehicles wrapped and turn them into mobile billboards, or look into advertising on buses or public transit that travel through your target market’s area
- Partner up with a vertical business for a joint campaign and share the costs for a premium billboard
- Don’t just put your billboard anywhere—make sure you do research about demographics of your target market so that you know your billboard will actually be seen by people who might buy your product or service
4. Package your products differently
If you’re selling physical goods with a lot of competition, you need to make sure that your product packaging is well thought out. There are many ways you can boost your brand’s exposure on the shelves just by packaging your products differently.
You can also give away stickers or branded knick knacks with every purchase of your product so that fans of your brand can help spread the word.
Quick tips to update your product packaging:
- Incorporate recycled material into your packaging (make sure to include a humble brag about it on there too)
- Change the orientation from landscape to portrait
- Make sure you (or your designer) understand the basics of color and design psychology and function; The Design of Everyday Things is a great, eye-opening resource
- Test a few different design prototypes to see what resonates more with customers
5. Offer group specific discounts
There’s no better way to foster brand loyalty and get your message out there than by throwing a sale.
By offering discounts to a specific target market, you’re making clients feel privileged while boosting leads and sales. Advertise the incentives and you’ll even get the attention of prospective clients who have never heard of you before.
Quick tips to give away great discounts:
- Pick out a specific demographic (freshmen, moms, newlyweds) and give them their own sale week
- Partner with other stores in your area to offer discounts that work together; for example, some smaller movie theaters offer discounts on dinner at a local restaurant if you show your ticket stub